National Pioneers

Inspiring kids across the UK to play music

1 Series / 4 x (5min) episodes / BBC


About the series

By 2019, music learning for children across the UK was at a 15 year low, meaning thousands of 5-10 year olds were missing out on vital personal development and self expression through music.

BBC Learning wanted to change this by creating free programming that highlighted the huge importance of every child in the UK having access to a musical education, so National Pioneers was born.

Resonate with the audience

With some of the team having young children within the audience age range, we were all too aware of how we needed to make something that held their attention. Getting a toddler to sit down and pay attention is not easy!

We needed to make something that was bright, fun and offered up the chance for the children to sing along, just like they do with their favourite programmes.

The execution

TOAD came up with the idea of creating a half shot, half animated world, where musicians across Britain could tell their stories of how they got into music, as well as introducing a new instrument from their local area.

From Croydon Rapper, Nadia Rose, rhyming alongside an accordion, to Derry folk singer SOAK jamming with a tin whistle, these films are built to inspire young children about the history and diversity of music in the UK.

Funny + Thoughtful; sounds so simple, but can be so hard to get right.

If you want a creative & production partner with a proven track record in these spaces, get in touch.

Funny+thoughtful; sounds so simple, but can be so hard to get right.

If you want a creative & production partner with a proven track record in these spaces, get in touch.