Brits Afterparty

It’s time to get back in the clubs

Branded / Public Health England

About the content

We teamed up with Public Health England and The Brit Awards for a series of films with  comedian Harry Pinero, and UK rapper Konan to help show young people how to get safely back into their favourite watering hole/dancefloor (without having to blag the bouncer).

Using comedy to connect

During lockdown young audiences have been preached at, condemned and scared into following the rules, and it was clear these messages weren’t working.

Our approach was to use humour to reach young audiences; working with the brilliant Harry Pinero as he struggles to get into the Brits After Party.

The campaign

The month-long campaign took over The Brits YouTube Channel, with pre roll ads across live performances, artists interviews, best of highlights and behind the scenes.

The ad shows how simple it is to gain entry safely back into the clubs. Download the app and scan the QR code, making sure we are all covid safe and not left out in the cold.

Funny + Thoughtful; sounds so simple, but can be so hard to get right.

If you want a creative & production partner with a proven track record in these spaces, get in touch.

Funny+thoughtful; sounds so simple, but can be so hard to get right.

If you want a creative & production partner with a proven track record in these spaces, get in touch.