Reset & Rewind

UK Rap meets mindfulness in an animated series

2 Series / 11 x (5min) episodes / E4, BFI & NHS


About the series

It can be a challenge getting teenagers to talk about their mental health…

That’s why we teamed up with E4 and South London and Maudsley NHS Foundation to launch a new type of mindfulness and mental health series called Rewind & Reset, that properly resonated with them.

The episodes mixed animation and interviews with some of the UK’s best loved rappers, from Krept & Konan to D Double E and Miss Banks, who opened up about everything from Trauma, Body image issues to offering up guided meditations.

The Guardian called it Groundbreaking.

Resonate with young people

Mental health problems in teenagers are at an all time high, with many people not knowing who to turn to or how to cope. So often the messaging can seem overly clinical, and removed from the world that they are experiencing, so we needed to do something that stood out.

We wanted to give them some practical tips and advice from people they recognised, respected and related to, in a format that they felt compelled to watch. We wanted to show that even tough rappers feel scared and vulnerable as they helped reassure the nation's teens that it’s ok to talk about how you feel.

The execution

We had to make the episodes stand out from the usual mental health messaging whilst feeling authentic to the rappers that we were working with. From the music to the visuals; everything we did had to ring true to the scene.

We collaborated with a host of hugely talented and diverse illustrators, animators and musicians, who took the viewer on an absorbing journey of personal stories, tips and techniques to help them cope with their mental health struggles.

The Impact

The series is having a real world impact in classrooms and workshops across the country.

In addition to being broadcast across All4 and E4 social channels, R&R is now being used by the NHS in mental health workshops and is in 60 schools across the nation as part of Public Health England’s self care initiative. That’s over 200,000 teenagers getting the benefit of R&R.

Funny + Thoughtful; sounds so simple, but can be so hard to get right.

If you want a creative & production partner with a proven track record in these spaces, get in touch.

Funny+thoughtful; sounds so simple, but can be so hard to get right.

If you want a creative & production partner with a proven track record in these spaces, get in touch.