Yodel Boiz

The UK Yodel Rap spoof

Branded / Domino's

About the content

In partnership with Channel 4 and Domino's, we combined the worlds of Drill and Yodelling to make something truly unique; Uk Yodel Rap.

The comedy short was realistic in its portrait of the UK Rap scene, delivering deadpan humour that had audiences questioning whether the ‘Yodel Boiz’ were actually real.

The film followed Domino’s above the line ‘Yodel’ campaign and the characters attention to detail meant that drill fans were in on the joke.

Authenticity was key

To spoof UK Drill world we knew that authenticity was key for acceptance, so we used legendary producer Rude Kid to make the music, whilst both the main characters were rappers in real life so the portrayal was accurate and the song was a banger! The subtlety of the brand connection meant that audiences were bought into the possibility of UK Yodel.

The impact

The film was received brilliantly, with well over a million views combined. Audiences even loved the tune, which made it all the way to being discussed on Radio 1, so there might just be a future for UK Yodel Rap.

Funny+thoughtful; sounds so simple, but can be so hard to get right.

If you want a creative & production partner with a proven track record in these spaces, get in touch.

Funny+thoughtful; sounds so simple, but can be so hard to get right.

If you want a creative & production partner with a proven track record in these spaces, get in touch.