King's College : Families Under Pressure

A series of animations offering advice for parents struggling in isolation

what we did

With UK schools expected to remain closed until June, there are growing concerns that many families face increasing challenges with their children, as restrictions on movement remain in place. From boredom, to developing symptoms of anxiety, this new way of life is giving rise to behaviours that can be hard to manage.

To help combat these challenges, we worked with experts from King’s College London’s Institute of Psychiatry, Psychology & Neuroscience and South London and Maudsley NHS Foundation Trust and Maudsley Charity to create an animated series called ‘Families Under Pressure’, to aid families struggling under lockdown.

The series of eight short films offers simple parenting tips and techniques that are designed to resonate with people all over the UK, and feature the recognisable voices of a host of well-known parents including Olivia Colman, Rob Brydon, Holly Willoughby, Danny Dyer, Sharon Horgan, Dame Jessica Ennis-Hill, Shappi Khorsandi and Romesh Ranganathan.

The tips are based on decades of research from the UK’s leading experts and rooted in clinical knowledge and feedback from parents with the sole aim of providing parents and carers with tips on how to respond with their children in this most challenging of times.

References:
www.familiesunderpressure.org
Design Week feature
Sky News interview