Public Health England : Headstrong

Showing teenagers the importance of self care

what we did

In partnership with Channel 4, we created Headstrong, a social content series for Public Health England to help young people through an incredibly difficult year.

Featuring some of the UK’s most popular young influencers, like online comedy sensation Munya Chuwawa, body positivity advocate Megan Crabbe and Hollyoaks Actress and activist Talia Grant. Each episode had a key focus - sleep, young carers and autism - which offered tips and techniques on how to look after yourself and your mental health.

Posted on C4’s and E4’s social platforms, the films had 1.18M minutes viewed and 11x more shares than their average post.