FIFA

We created a documentary celebrating Pelé’s 75th birthday, which became part of FIFA's World Cup 2018 global promotional tour.

To celebrate the 75th birthday of footballing icon Pele, TOAD were commissioned by the Halcyon Gallery to create a documentary which was to become part of FIFA's World Cup 2018 global promotional tour. The result made the great man shed a tear and say to the TOAD team, “My boys, my boys; thank you for making me look so beautiful.”

The exhibition gained worldwide attention and included residencies in China and The National Football Museum in Manchester.