Originally created for entry to every tennis club. The Club C has become much more than a tennis shoe. Worn by players, who don’t play everyone’s game. People who do their own thing and go their own way. Those who create their own club.
Reebok wanted to tell unexpected stories that transcend traditional labels. It’s not about breaking stereotypes, it’s about inclusivity and making non-traditional the new norm.
Filmed primarily at shoe level, each films narrative plays-out from the perspective of the Club C, further reinforcing that the shoe is for everyone, whoever they may be.